Last year, more than 4.8 trillion display ads were served online, according to a new ad campaign breaking today by online ad network operator Undertone, adding: "How many do you remember?" To make
sure you remember it, Undertone isn't using the medium it pitches to advertisers and agencies -- it's utilizing television. In an unusual media buy for a B-to-B marketer aimed at a relatively small
industrial audience, Undertone has purchased two 30-second spots in tonight's season premiere episode of AMC's "The Pitch," a new reality series about agencies competing for an account pitch.
Affiliate Summit has had six categories (Affiliate of the Year, Affiliate Manager of the Year, Exceptional Merchant, Affiliate Marketing Advocate, Best Blogger, and Affiliate Marketing Legend) for the annual Pinnacle Awards since their inception. But we’d like to change things up and add some new categories (maybe drop some, too). We need to know what [...]
This was a conference session titled Podcasting 101 from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City. Speakers: Lisa Picarille, Consultant, LisaPicarille.com Daniel M. Clark, Owner, Host, Geek Dads Weekly Trisha Lyn Fawver, Client Support, For Me To Coupon Joe Magennis, Principal, Baseballisms Session description: In this era of [...]
In a report last September, Yankee Group dubbed Apple, Google, Amazon and Facebook the "Four Horsemen" of what it called the mobile content revolution. The mobile-focused research firm has since
updated its findings, estimating that more than half the collective $200 billion in revenue of the four tech giants came from mobile sources. Apple claims the vast majority of revenue.
Ask.com will likely make a series of investments this year to support its question-and-answer platform, capitalizing on the company's core technology. It has begun to test application programming
interfaces that give developers the building blocks to design mobile and desktop applications.
The biggest adoption or uptick in the use of email is when people are in that 18- to-24-year-old time frame, says Trendline Interactive's CEO. "This is a key seminal point in our ability to acquire
and work with and attract new subscribers."
Enter Sandman! No, it’s not time to go to sleep. I’m just reminding myself that, while I’m 42 today, I am younger than the still phenomenal New York Yankees closer, Mariano Rivera. And that’s the song they play at Yankee Stadium when he comes in to close a game. I just saw him pitch a [...]
If you haven’t jumped on the Pinterest bandwagon, you’re missing out! Pinterest is the fastest growing social networking site on the web, and now has over 10.4 million users (according to TechCrunch). According to a recent article on CNN, Pinterest Continue reading...
Amazon's first-quarter results suggest its strategy of selling a cheap tablet computer to drive digital sales is starting to pay dividends. The e-commerce giant attributed its 19% rise in media sales
during the quarter in part to e-books, movies and music being purchased through the $199 Kindle Fire tablet it launched in November.
Blockbuster has agreed to settle a class-action lawsuit accusing it of violating federal video privacy laws by retaining information about consumers' movie rentals.
Amazon's Kindle Fire now accounts for more than half of Android-powered tablets in the U.S., according to new data from comScore. Between December and February, the device nearly doubled its share
among Android tablets from 29.4% to 54.4%. That's more than three times the share of its nearest rival using the Google platform, the Samsung Galaxy Tab, with 15.4%.
Email marketers may soon have an opportunity to tie campaigns into paid-search ads through a new ad format being tested by Google. It allows consumers who are searching for a specific brand to sign up
for an email subscription and newsletter, or coupons and other information or offers -- all from the paid-search ad served up in query results.
WordPress.com parent Automattic has found its first full-time chief financial officer: Stuart West. In this newly created role, West will be responsible for the company's global financial strategy,
which remains squarely focused on scale.
CAPTIVA ISLAND, Fla. -- Email marketers are constantly looking for more efficient ways to collect email addresses near the point of retail. The Scotts Miracle-Gro Co. recruited its store reps to help.
Illinois Governor Pat Quinn signed HB 3659 into law back in March 2011, which forced out-of-state retailers to collect Illinois state sales tax for Internet sales, based on the view that affiliate marketers constitute a tax nexus for the retailers. The Performance Marketing Association filed a lawsuit against the Illinois Department of Revenue over the [...]
We’re “pin-sane” for Pinterest! To get the latest inspirations for the online entrepreneur, follow us! Pinterest is all the rage, and we’ve caught pinning fever! In tandem with the launch of our latest Pinterest button for product pages, we’re excited Continue reading...
Stepping up its criticism of a planned domain-name expansion, marketers are asking the U.S. Department of Commerce to seek an independent probe of a recent security breach at the Internet Corporation
for Assigned Names and Numbers.
AccuWeather has struck a partnership with Amobee to use its mobile platform for ad-serving, campaign management and ad targeting for inventory worldwide.This was a conference session titled Innovate! New Exciting Applications of Affiliate Marketing from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City. Speaker: Joe Stepniewski, Co-Founder, Skimlinks Session description: Affiliate marketing is increasingly used in new web startups, services and applications. Discover the most exciting new ideas that are [...]
Worldwide global tablet sales will reach 232 million units in 2016, up from 64 million units in 2011, per the Tablet Technology and Markets report from Futuresource Consulting. It estimates a 200%
increase for consumer use across the United States and Western Europe during the next two years.
What if developers built an advertising engine and laid a layer of social and search on top? Paid search ads arrived long after the development of search platforms, but Lili Cheng, GM at Microsoft
Research, is challenging marketers and students to think differently.
A new BrightEdge report details a 47% increase in engine rankings when aligning Twitter and organic search. Tiny Prints achieved the uptick, improving online conversions and return on investments
(ROIs).
We’re excited to announce the latest social sharing feature for all stores using V11, our Pinterest share button! Pinterest has quickly become the biggest social media darling in recent history, having overtaken established sites like LinkedIn and Google+ to become Continue reading...
Affiliate Summit needs your help to pick sessions for Affiliate Summit East 2012. Voting will be open through Friday, May 4, 2012. The speaker proposals have been pared down to the titles, speakers, descriptions, and classifications (experience level, target audience, and main subject). Vote for submissions you’d like to see at Affiliate Summit East 2012 [...]
This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille talk about how it would be fun to run an affiliate sports site based around a video show, interviews with Affiliate Summit Central 2012 speakers, and issue 18 of FeedFront magazine hitting mailboxes. They also talked about raising money to fight breast cancer, [...]
Issue 18 of FeedFront Magazine is out, so we’re on to issue 19. The next issue of FeedFront will be coming out in August 2012, and the deadline for article proposals for issue 19 of FeedFront is May 25, 2012. If you are interested in writing an article, go to the FeedFront article proposal form [...]